Wholesale & B2B

Cycling accessories
made simple

Procuring cycle accessories for large-scale retailers can be challenging. Janssen offers a streamlined solution — one partner covering every key category, with retail-ready packaging and specialist support.

Become a stockist
JANSSEN cycle products retail display fixture
One streamlined solution

We simplify the whole process

Instead of juggling multiple suppliers, fragmented ranges and inconsistent packaging, stock a complete range from a single partner. We simplify purchasing, logistics, compliance and in-store presentation — making cycle accessories easier to stock, manage and display.

  • Purchasing

    One order, one invoice, one point of contact across every category.

  • Logistics

    Reliable lead times and fast restocks that keep your shelves full.

  • Compliance

    Every line tested and documented to the relevant standards.

  • In-store presentation

    Retail-ready packaging and merchandising built to sell.

One brandOne supplierOne solution
  • A complete range of cycle accessories from one supplier.
  • Retail-focused packaging and merchandising solutions.
  • Streamlined supply chain, reducing complexity and costs.
  • Quality assured and responsibly sourced.
  • A trusted partner with specialist category knowledge.
Designed by experts

Focused on what matters

We use our expertise and experience to design accessories that meet the needs of everyday cyclists — balancing performance, practicality and cost. Every product is thoroughly tested for real-world use, from the daily commute to the weekend ride.

By focusing on essential features and eliminating unnecessary extras, we keep our products reliable, easy to use and great value for money.

Janssen product design sketches
  • Designed with purpose

    Every product is developed with the end user in mind — what everyday cyclists actually need.

  • Smart cost control

    We optimise features to maintain quality while avoiding unnecessary costs.

  • Practical & reliable

    No unnecessary complexity — just well-designed accessories that perform.

  • Consistent quality

    Every product meets our standards for quality, durability and ease of use.

Close-up of a Janssen bicycle tyre
Quality assured

Responsibly sourced

We prioritise responsible sourcing so our products meet the highest standards — not only the quality and safety of our accessories, but the social conditions under which they are produced.

Product compliance

Our dedicated product team and compliance specialists ensure every item meets all relevant legislation and industry standards.

Sustainability
  • FSC-certified packaging and reduced single-use plastics.
  • Chemical testing on every product for safety and compliance.
  • Adherence to Packaging Waste Directives.
For business

Become a stockist

Run a bike shop, a buying group or a large-scale retail programme? Tell us about your business and we’ll come back with trade terms.

Send us a message

Share a few details and our trade team will be in touch shortly.

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